In conjunction with environmental scans, many companies engage Mark Farrah Associates (MFA) to assess their market position. MFA’s viewpoint provides an objective perspective about the client’s potential to succeed in the current environment. Using a standard set of performance measures, MFA compares the client’s position with that of industry peers and/or key competitors.


MFA’s Market Position Assessment ranks performance across several operational areas. Qualitative rankings of either laggard, noteworthy or transitional are applied. MFA then recommends strategies and tactics for business improvement. Recommendations are designed to help clients capitalize on core competencies and correct operational inadequacies.

Our Market Position Assessments are designed to help companies define and work towards the best-case scenario for their organization.

Call 207-985-8484 to learn more about our consulting services.

Complement to an Environmental Scan

Assess your market position

Benchmark with peers and competitors

Capitalize on core competencies

Correct operational inadequacies