In preparation for business planning, companies frequently contract with Mark Farrah Associates (MFA) to produce an up-to-date Environmental Scan. Using qualitative and quantitative techniques to gather, filter and analyze information, MFA evaluates external market factors and relates them to the client’s core competencies and limitations. The external assessment analyzes market conditions and trends that will influence the client’s future success. The internal assessment addresses strengths and weaknesses within the client company and pinpoints business challenges.

MFA performs an intensive, but time-limited, review of current literature and targeted industry information. We then construct a presentation of key factors, implications and an analysis of predictable and unexpected forces to help your company develop forecasts and business strategies.

Our Environmental Scan objective is to help companies understand business challenges and pinpoint market opportunities.

Call 207-985-8484 to learn more about our consulting services.

Analyze market trends and issues

Key factors and implications

Identify your company’s strengths and weaknesses

Evaluate core competencies

Understand business challenges

Assess predictable and unexpected forces

Pinpoint market opportunities