Mark Farrah Associates: Market Share Data at the County Level
MCMURRAY, Pa.--(BUSINESS WIRE)--Health plans and vendor stakeholders alike often rely on enrollment and market share data to analyze markets, identify opportunities and make better business decisions about health insurance products and services. Companies not only look at their own market position but also routinely analyze competitor membership to evaluate relative market share. In the latest analysis brief, Mark Farrah Associates (MFA), www.markfarrah.com, assessed market demographics and commercial market share data, with a focus on health plan market position in three Metropolitan Statistical Areas in Pennsylvania.
Health insurance companies provided medical coverage for approximately 264 million people, based on year-end 2016 state level enrollment data as filed in statutory financial reports from the NAIC (National Association of Insurance Commissioners) and the CA DMHC (California Department of Managed Health Care). While state level market share is an important metric, industry analysts often need to assess market share at the county or Metropolitan Statistical Area (MSA) level. However, attaining commercial market share by county can be a challenge because health plans are generally not required to report county-level enrollment.
MFA's recent brief highlighted local commercial market share using county enrollment estimates for Pennsylvania's top three MSA's. With nearly 4.1 million people, the Philadelphia metropolitan area is Pennsylvania's largest MSA. As of December 31, 2016, Independence Blue Cross and Aetna commanded 58% and 32.5% of the market, respectively. To read the full text of "A Brief Analysis of Health Insurance Competition and Commercial Market Share", visit the Analysis Briefs library on Mark Farrah Associates' website.
Mark Farrah Associates' County Health Coverage™ provides reliable estimates of health insurance enrollment and market share at the state, county and Metropolitan Statistical Area level. Product features include company market share by county, company and state for the Private Risk, Private ASO, Managed Medicaid, Medicare Advantage, and PDP segments. Breakdowns by product type (HMO, PPO, etc.) are also presented as well as population demographics and interactive, visual mapping tools. To learn more, visit the product page on MFA's website - County Health Coverage™.
About Mark Farrah Associates (MFA)
MFA is a leading data aggregator and publisher providing health plan market data and analysis tools for the healthcare industry. Committed to simplifying analysis of health insurance business, products include Medicare Business Online™, Medicare Benefits Analyzer™, Health Coverage Portal™, County Health Coverage™, and Health Plans USA™.
Mark Farrah Associates
Ann Marie Wolfe, 412-944-2417