Mark Farrah Associates: Health Plan Membership by County Essential for Assessing Competition
MCMURRAY, Pa.--(BUSINESS WIRE)--One of the most important measures of competitive positioning for health insurance companies is enrollment and market share. Health plans and vendor stakeholders alike rely heavily on this data to analyze markets, identify opportunities and make better business decisions about health insurance products and services. Mark Farrah Associates (MFA), www.markfarrah.com, released an analysis brief presenting an overview of market share and demographics data that health insurance companies use to evaluate their market position and analyze the competition
To analyze health insurance competition, analysts typically start with state-by-state market share assessments. To set the stage, insurance companies currently provide medical coverage for approximately 261 million people, based on June 2016 enrollment as reported in Mark Farrah Associates' Health Coverage Portal™. More than 70 million lower income people are enrolled in Medicaid and CHIP programs and approximately 57 million seniors are enrolled in Medicare programs. The employer-based ASO and risk-based segments remain the largest sources of coverage, collectively enrolling 195 million people. Drilling down to commercial market share by county is more challenging because health plans are generally not required to report county-level enrollment. Refer to MFA's recent Healthcare Business Strategy brief for an example of a local market share assessment using county enrollment estimates.
Considering the industry needs more granular health plan enrollment data to effectively assess competitor positioning, MFA maintains reasonable estimates of health plan membership by county in the County Health Coverage™ product. This product features company market share by county, company and state for the Private Risk, Private ASO, Managed Medicaid, Medicare Advantage, and PDP segments. Breakdowns by product type (HMO, PPO, etc.) are also presented as well as population demographics and interactive, visual mapping tools.
To read the full text of "Health Insurance Competition: Spotlight on Market Share", visit the Analysis Briefs library on Mark Farrah Associates' website. To learn more about County Health Coverage™ visit the product page - County Health Coverage™.
About Mark Farrah Associates (MFA)
Mark Farrah Associates is a leading business information provider in the health insurance sector. We provide health plan market data and analysis tools for the healthcare industry and our products include Health Coverage Portal™, County Health Coverage™, Health Plans USA™, Medicare Business Online™, Medicare Benefits Analyzer™ and SHCE & MLR Annual Data™. To learn more about our products, access the product brochures and preview videos in the Products section of our website at www.markfarrah.com.
Mark Farrah Associates
Ann Marie Wolfe, 412-944-2417