MCMURRAY, Pa.--(BUSINESS WIRE)--Mark Farrah Associates (MFA), www.markfarrah.com, analyzed profit margins of Blue Cross Blue Shield (BCBS) plans, comparing year-over-year performance for third quarter 2018. The Blues brand continues to generate broad-based market appeal, controlling approximately 40% of total health enrollment nationwide. Leading BCBS affiliated insurers with over $10 million in revenue at 3Q18 reported mostly improved profitability when comparing year over year performance.
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